Unlock the power of ecodesign to fundamentally rethink your products and processes, addressing 80% of the environmental impact and 70% of the production costs. Expert insights from the plastics industry underscore the urgency of adopting ecodesign principles to enable a circular economy. Join this session to discover how product designers facilitate the introduction of circular business models, connect stakeholders in different lifecycle stages, and enable re-use and recycling of materials and products.