Five circular business models (Circular Supplies, Resource Recovery, Product Life Extension, Sharing Platforms and Product as a Service) and ten technologies—in particular ‘digital’ in the form of social media, cloud computing, analytics and mobility—are enabling speed and scale in ways not seen before. These business models and technologies are making possible a fundamentally ‘customer-centric’ approach to Circular Advantage beyond simply efficiency gains which require a new mindset amongst executives and a new set of capabilities at the intersection of strategy, technology and operations.
